'Regional Based' call routing plan gives callers the benefit of local advice
Our customer planned to improve the way calls to a central 0844 legal advice helpline were handled, and to ensure that callers were able to talk directly to their local office by calling one non-geographic number. In the case of Scotland, this was particularly important due to the differences in Scottish law. A facility to record calls was also part of the customer’s requirements
Class call plan solution
- 0844 number – the caller pays 5p per minute.
- A Regional Based Routing plan was set up to enable calls to be identified by their postcode/STD code and directed to the caller’s local office.
- To ensure complete ability to handle all calls, including ‘engaged’ office lines, calls can be ‘overflowed’ to other offices, ensuring all calls are answered.
- The legal nature of some calls may require conversations to be recorded for retrieval and future reference. These calls can be retrieved from a secure website, or emailed directly to the customer.
- Recorded calls can be archived for future reference.
The benefits
- Using an 0844 number, the caller pays a 5p per minute rate and the customer receives some revenue from each call helping to fund the costs of the helpline
- The calls are handled on our network freeing up the customer’s resources
- Complete call handling flexibility
- The call record and archive facility helps resolve disputes when they arise
- Providing a local helpline service rather than using a large national call centre improved the caller’s experience and helped case continuity
- Low cost and easy to set up and control

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